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Plus, if the dealers sell for msrp rather than undercutting each other, they will actually make profit and stay in business.
Like I was saying earlier, if you want to keep these local shops in business you must penalize them for cutting price below msrp. Only exception would be late in the model year and demo/blem boats. I'm in retail and I make my living by being a salesperson and explaining the benefits and value rather than being an order taker and cutting price. Sounds like JK believes they have a boat that justifies its price.
Good for you guys.
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